On February 14, Vinicio Capossela released "Bestiario d'Amore", his latest EP.

The heart of the project is a square box, or as Vinicio used to call it "a treasure chest", printed in 4 colors + gold which contains, in addition to the black CD / black vinyl (or limited edition red vinyl), an illustrated book with the lyrics of the songs, in particular of Bestiario d'Amore, a musical piece of almost eleven minutes.

The peculiarity of the project lies in the illustrations accompanying the text made by Elisa Seitzinger, who also oversaw the artistic direction. While I took care of the graphics, the layout and the realization of the executive files.

Art Direction & Illustration: Elisa Seitzinger

Graphic Design & Packaging: Kalla

Bestiario d’Amore - produced by Warner Music italy & La Cùpa Srl

Personal project based on my favorite sneaker of all time: the Nike Air Force 1.

The concept of this illustration: The Creation, from a big-bang of which little we know everything was born, from Nature to black holes, from water to paradise, passing through dinosaurs and obviously the Nike masterpiece.

“And the seventh day God created the Air Force 1” :)

The Carnival of Ivrea is the oldest historic Carnival in Italy (the first report dates back to 1808). During this unique event, history and legends combine to create a huge public festival which is deeply symbolic, in which the people of Ivrea celebrate their right to self-rule, commemorating an episode from the Middle Ages where the city was liberated from tyranny. Best known for the spectacular Battle of the Oranges, which unfolds over three days in the city’s main squares, the Carnival of Ivrea features a complicated ceremony that incorporates various eras and culminates in a historical parade.

The Foundation of the historic Carnival of Ivrea has chosen to work with me and my teammate Matteo to redesign the guide of the carnival.

Guide, in fact. What we did was to distance ourselves from the previous idea of ​​"tourist guide", which did not do justice to the importance of the Carnival, in favor of an object-book that could best enhance the tradition.

Classic fonts move along a layered layout, while full-page photographs and focus on details guide the reader through the space-time path. The graphic choices are always in balance between tradition and contemporaneity, aesthetics and function, past and future —

Project Management: Matteo Cardamone

Art Direction & Design: Kalla

"Wish you were real" is a personal project that combines my passion for objects and usefulness in everyday life.

The summer of 2018 will be my first as a freelancer: will I go on vacation? Where is it? Will I be commissioned work during the summer? Hence the need to create an object useful for any destination and that could express a certain concern about future and the boundaries between real life and digital experiences . I wanted to express everything in a towel, soft and light, which combined an irreverent copy ( “wish you were real” instead of the classic “wish you were here”) with a vector illustration, utopic, digital-oriented and inspired by 2D videogames.

The towel design makes sense regardless of the laying side, measuring 150 cm x 80 cm and you can buy it here:

Be the saddest kid of the beach :)

A selection of the t-shirts I have designed from 2019 with the related sales volumes. All datas are demonstrable, the t-shirts were sold through everpress.com.

TORINO. 1500+ Unit Sold in 10 months. SHOP NOW / PANGEA 1700 Unit Sold in 2 years. SHOP NOW / FIORELLA Charity Project proceeds donated to WISH / RE-BIRTH 150 Unit Sold in 4 months. SHOP NOW / FLYING DIABLO 70 Unit Sold in 3 months SOLD OUT / R.I.A.D. 100+ Unit Sold in 3 months. SOLD OUT / TORINO chapter II Released on July 2021. in collaboration with Tiga Tattoo Studio

A short selection of logos made for clients and for personal projects. 

Race is a competitive ski magazine, whose art direction is in the hands of Tundra Studio.

For the 162 issue, about the theme "Ski Nation", I created this artwork destined to go on two pages, where I imagined several surreal figures that could be part of this utopian nation of skiing. From the young activist to the statue-hero, passing from the "wolf of politics" and the snowcat who "burns" for his ideals. All immersed in a gravity-free scenario, between endless cable cars and snow waves —

Art Direction: Tundra Studio

Illustration: Kalla

During the month of September 2021 I had the honor of working with NBA player, Designer and Art Director Al-Farouq Aminu, better known as Chief. Together we have developed this illustration as a New World, made up of important elements and influences in the life of Chief.

Each element was designed individually, and then merged with the others in the final composition. In order to have the possibility to decide later how to place the elements, for example on clothes.

According to an italian stereotype, Piedmont (North-West of Italy) would be a land of mysteries, and its inhabitants inclined to esotericism. Ars Regia , La Granda Alchemica intends to indicate some reasons behind the resistance and diffusion of the hermetic image, presenting historical and contemporary evidence.

The project takes shape thanks to the support of Le Terre dei Savoia and the Art Direction and experience of Enzo Biffi Gentili (curator of MIAAO) and becomes an exhibition inside Palazzo Taffini d'Acceglio (Savigliano, Cuneo - Italy)

For this exhibition I curated visual communication (logo, visual elements, signage ) and the majestic catalog - a book that explores the relationship between art and alchemy (from Carlo Emanuele I to Pinot Gallizio and contemporary artist)

The entire catalog is a reference to the classic book and this makes Ars Regia one of my most important and meaningful projects. Every detail comes from historical references related to alchemy. From the illustrations of the chapter, which are d´aprés drawn from The Iconology of Cesare Ripa. Going through the font, which is a reconstruction of the one used for the composition of the Hypnerotomachia Poliphili. To get to the typical layout of the books of the 600 'and to the colors (black, white and red just like in alchemy the transformation happens through nigredo, albedo and rubedo) —

IED mobility lab is a cross-disciplinary laboratory focussing on mobility innovation and development. Thanks to this initiative, Istituto Europeo di Design embraces a wider and more complex view of this theme.

One of its goal is to enable students to widen their horizons, providing a solid project culture that can be useful in their professional life to respond to the changes and challenges of the modern world. The first achievement of the Lab took shape at Geneva International Motorshow 2018, with the project developed in partnership with Hyunday European Design Center, based in Frankfurt. After some months of intense work, Hyundai Kite was born like a two-in-one car: a dune buggy that become a single-seat jet ski, a “free” vehicle, carrying the name of the air, which rides on earth and water. In this way, these three elements are combined and determine the shapes and the functions of the vehicle. HYUNDAI KITE is compact in size, like a standard city car, and consists in a monocoque chassis, outcome of design of the car interior and exteriors, and which is also a structural and mechanical feature of the concept car—

full article here

My illustrations for Hyundai Kite on Over Magazine

words: Luca Borgogno.

photography: Daniela Giancipoli

Mood is the name that was given to the exhibition of M.O.D. (Maioliche Originali Deruta) at Salone del Mobile in Milan. The company has been working fifty years with decoration of ceramic artifacts. Mood showed the works of three designers including Gianni Cinti, who also played the role of Art Director with regard to communication.

The idea has been from the very beginning to break free from the traditional, to propose an image that he could live with the contemporary. Logo design is a “separate” lettering with a slash, as if to establish the contrast between old and new. Type is “Circular”, solid character, inspired by the 900 ‘vanguards. These elements along with the positive / negative games immediately refer to Design and contemporary art, giving to M.O.D. and the ceramics a way to express themselves —

Modulor , the project of Gianni Cinti  consists of several tiles printed in silkscreen and enforceable according to the client’s taste . The modular design creates a clash between the traditional nature of the material and contemporary graphic design , pushing beyond the concept of “Italian mosaic “. Modulor has been selected as "The Best of New York Design Week 2017" by Dwell.

Madison , the library proposed by Luca Binaglia. Here are “ parts “ of Modulor and sometimes pierce the panels playing with natural light in —

Del Cambio is more than a restaurant for the city of Turin. Is a timeless place, renewed cyclically since 1757. A place of culture, frequented by architecture and food lovers.

In addition to the restaurant, led by the starred chef Matteo Baronetto, Del Cambio also takes care of cocktail bars, aperitifs, pastries, breakfasts and many other activities. What you see here is a cadeau for visitors to the Cantina of "Del Cambio".

In the "sleeping" cellar there is a treasure of over 19,000 bottles of great value, with more than 2,200 labels chosen among the well-known excellences, but also with an attention to the most niche productions, dear to the connoisseurs. From the Champagne to the exclusive wines of Burgundy, from the Tuscan reds to the historical Marsala: all the great families of wine are represented. Piedmont maintains a leading role.

For Del Cambio I have designed a mini-kit for the visitors of this treasure, consisting of 1. welcome card with gold fittings 2. breviary for wine-lovers 3. folder for annotations on a 600 g Luxe paper. All held together by a sought-after gold-colored clasp —

MODUS is a perfume franchise active since 1993 and with more than 20 stores in northern Italy.

In 2020 I was called to work on the new image of the brand together with Adriano Marconetto, who carried out the account activity, with the aim of giving Modus a more contemporary identity, close to the world of fashion and to new younger customers - while maintaining however the brand's DNA -

Art D. & Graphic Design: Kalla

Account Manager: Adriano Marconetto

In 2019 I worked with the Promemoria group on this collectible packaging, containing the first four issues of the award-winning magazine "ARCHIVIO".

Archivio Magazine finds and tells unpublished stories: each article is linked to specific archive material and proposes the publication of unpublished or little known documents, whose analysis and narrative rendering is entrusted to internationally renowned signatures.

For this special pack we have created a container that resembles the typical archivist folders, updated by the superimposition of the typical pattern with the colors of the first 4 issues. The pack includes gadgets for customization such as stickers, silkscreen prints and an index of all items.

Demolition Freestyle is my illo for Quadrifluox: the first book printed in fluorescent CMYK and Wood's lights. A project by 70Magenta in collaboration with IED Turin - presented @Bologna Children's Book Fair.

Super proud to be in the same book with some of the best Italian illustrator as Marco Goran Romano, Elisa Seitzinger, Matteo Berton, La Tigre, Elisa Talentino and many more. Soon I will publish the night-fluorescent version. Stay tuned! —

Flori 2 commercializes wholesale flowers, manufactured items and packaging. Born as a small company, today it is one of the largest wholesalers in Northern Italy, thanks to the decades-old experience of the founders and the innovative spirit that distinguishes the center.

On the occasion of the Fall-Winter 2017 collection, Logo has been revised - now more solid and rational as the company it represents, and with a frame that "embraces" the elements of communication creating "moments to put in frame".

The catalog gives ample space to the pictures and evocative texts that accompany the various collections: Goodbye "product catalog" and welcome to the "Printed Showroom" —

* Flori 2 project is currently in progress and the new design has not yet been applied to all media *   You can visit Flori 2 here.

Overground is a magazine published by IED Torino and Hannibal Store, produced by 3rd-year students from the visual arts school under Undesign’s editorial and creative direction. 

Overground was founded in Turin and tells the story of a city that has found itself at the crossroads of different ideas, becoming one of Italy’s most important hotbeds for new projects and talents.

I worked on the concept of the magazine during the third year of studies and I'm still working on Overground with Undesign studio. Inside the magazine I have an editorial role, I work at the digital communication as content manager and I create illustrations for music articles —

In this page: Abstract illustration for the article of Painè Cuadrelli about Sound Design, IED Milano and Club to Club

La Torrefazione is a historic bar in Turin, located near Piazza Nizza and opposite the University of Chemistry. The activity specializes in the sale of first choice coffee, tea and infusions.

When Roberta - owner of the roasting company - asked me to redesign the menu, the challenge was to create something contemporary, but respecting what has been La Torrefazione for the past 50 years - and this is the result: clean typography, colors reminiscent of coffee and illustrations about the origin of coffee and infusions.

According to what was reported on February 13, 2018 by "Confederazione Nazionale dell’Artigianato e della Piccola e Media Impresa"  carnivals in Italy are a 220 million euro business. And one of the most important is certainly the Ivrea Carnival, famous all over the world for the historic battle of oranges.

For the 2018 edition, I made several merchandising stuff, but my favorite is certainly the one related to the youth division of the orange shooters, who just turned 20 this year, take a look here :)

Project Management: Matteo Cardamone

Art Direction & Design: Kalla

Rose Villain is an Italian singer settled in NYC. "Get the f**k out of my pool", her first single, was released in July of 2016. Since then, Rose has a following of more than 60.000 fans and her single was listened 50.000 times in December 2016. 

After early successes she has signed with Universal Music Group for the distribution of "Get the f**k out of my pool" in the rest of Europe (not Italy). She asked me a cover inspired by the video and I presented to her an animated cover, thought to have the greatest impact on social networks. In addition to scoring the cover to Spotify and Itunes, I have taken care of a small part of the digital campaign to announce the European release with Universal Music Group —

Click here to see  "Get the f**k out of my pool" music video

Ceramic Futures is the first social project devoted entirely to ceramics. A competition of ideas, ended with an exhibition at CERSAIE, a festival dedicated to architecture and ceramics.

After the victory in the category best project with "freeze this post!" the curator asked me to create a catalog of the exhibition, a diary containing the work in progress of all projects —

Sequence Magazine is a free-press magazine, distributed in 24,000 copies in over 400 Italian snowshops, 30 European schools, snow schools, camps, parks and 7400 subscribers.

“Sequence is not the conventional snowboard mag about tricks, trends and trips: we share and talk about gears, experiences, people and places through the snowboarder perspective”

For the Buyers Guide, first issue of 2019, I teamed up with friends of Evergreen Design House to create a cover that could tell the world of snowboarding in all its facets. To do this, I made several illustrations in different styles and I put them together like the patches of a jacket.

Art Direction: George Boutall, Evergreen Design House

Illustration: Kalla

Farmacia Del Cambio is an intimate and precious ambient where it is possible to taste and purchase delicate pastries exclusively signed by Fabrizio Galla and Del Cambio products, revised by Matteo Baronetto.

As the ancient pharmacy used to produce her medicines in-house, today the taste outlet produces in its Piazza Carignano laboratories the most of its “remedies”, exclusively employing high quality ingredients, seasonal products and realizing express and unconventional preparations. Ideal for breakfeast, a fast lunch or for a captivating aperitif in one of Italy’s most magical squares.

For this Christmas I designed two packaging for La Farmacia, one for the preparation for hot chocolate, with a gold graphic that recalls the entrance to the old pharmacy and one for the jams, playing with vintage illustrations that indicate the composition of the products. Both are available for purchase here —

VISIBLE was born in 2015 as a graphic design festival. The 2017 edition sees a change of location and positioning: we are now in the oratory of San Filippo Neri, inside the MIAAO (Museo delle Arti Applicate Oggi) and the focus moves from Graphic Design to Art Design with prestigious guests like Icon Design, Studio Job, AES+F, and Studio Swine. Visible is also a party, with DJ sets and international guests as Dj Air MAx 97.

The new image highlights the new point of view, playing between the visual world of art and digital festivals. The area and the internet are full of  mysterious meme and disturbing kittens: art and design move beyond boundaries —

Creative direction: Undesign - Michele Bortolami & Tommaso Delmastro

Art direction & Graphic Design: Kalla

An illustration series and cover lettering designed for Slow, the Slow Food issue, in occasion of the 10th Salone del Gusto of Turin, Italy. All the illustrations show the confluence of different cultures and foods in the city, represented through the typical monuments and places.

Slow Food's aim was primarily political, cultural and social: affirming that tasty, clean, and fair food is a right of everyone and that everyone must, therefore, be able to participate —

Art direction: Undesign - Michele Bortolami & Tommaso Delmastro

Project management: Matteo Cardamone

Editorial design: Chiara Brolli

Illustration: Kalla

Interested? You can purchase Slow magazine here.

FLAT – Fiera libro arte Torino is an new international event dedicated to contemporary art publishing. Its first edition will take place from November 3 to 5 at Palazzo Cisterna—a 2000 square meter building in the historical 17th century palace located in the city center—with the support of Lavazza, who with its partnership confirms, once again, its commitment to arts and culture. 

The new Fair will take place during the Artissima week thus validating its artistic and contemporary vocation, and duly complementing the range of cultural and artistic events in Torino with an innovative project. In fact, FLAT intends to offer a space for promoting the finest international production of exhibition catalogs, monographs, essays, artists’ books, rare and out-of-print editions and magazines, while presenting a valuable show for leading publishers and small, independent presses, artists, collectors and bibliophiles from all over the world.

FLAT’s cultural program features two exhibitions: the monographic show on Ettore Sottsass. Le pagine at Palazzo Birago, and the group exhibit Lettura per voci e silenzio at Palazzo Cisterna, both curated by Elena Volpato —

Art direction: Bellissimo & the Beast - Roberto Maria Clemente, Chiara Costa

Public Program Design: Chiara Costa, Kalla

Photo courtesy of: Andrea Guermani

Logo design:  Lawrence Weiner

www.flatartbookfair.com